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35 Digital Marketing Research Topics & Titles

Published by at January 4th, 2023 , Revised On February 2, 2024

Digital marketing has emerged as one of the most popular subareas of marketing in the last decade. If the digital world has caught your attention and you are pursuing a degree in the field of digital marketing, it’s safe to assume that you’re looking for innovative digital marketing ideas and strategies because you will need to come up with a unique digital marketing topic for your research project.

Here is a list of fascinating and pertinent research topics related to digital marketing that can provide some inspiration. You can choose any of the below topics on internet marketing or request a custom quote for our dissertation writing service that comes with topic suggestions, research proposal, tailored delivery schedules, data analysis and free revisions.


List of Digital Marketing Research Topics

  1. Evaluating the viewpoints for deciding the direction of study in digital and social media marketing.
  2. Consider the elements that go into choosing a brand ambassador.
  3. Evaluating a digital marketing agency’s view of the value of customer satisfaction.
  4. An example of a case study analysis of google search engine marketing.
  5. Examining marketers’ over-reliance on digital material to increase sales.
  6. To investigate the effects of google, double-click on the introduction of new products.
  7. Examining various social media marketing tactics for the online store.
  8. Evaluation of the YouTube direct sales potential for vision brands
  9. What talents do marketers need to master to execute effective social media-based digital marketing?
  10. How does brand perception in SMEs relate to product availability?
  11. Analysing traditional and digital marketing side by side
  12. Assessing Facebook Analytics’ contribution to targeted marketing.
  13. An examination of what the clients want in terms of coupon-based promotional activity.
  14. How can businesses use social media to cultivate relationships with customers?
  15. How well do discount coupons serve as a digital marketing technique to increase sales and win over customers?
  16. An analysis of methods for comparing and evaluating competitors in digital marketing.
  17. How do SEO tactics aid marketers in raising the rating of brand websites?
  18. How can marketers use digital content management to enhance visual search?
  19. Understand how hospitality marketers use SEO to increase sales and gain a competitive advantage over their rivals.
  20. How would an AI-driven marketing strategy impact a company’s marketing activities?
  21. Evaluate the benefits of Big Data analytics for healthcare and understand how it impacts patient satisfaction.
  22. Explain why ratings and reviews on social media are critical to growing a customer base.
  23. An examination of successful marketing and management techniques for social media?
  24. An examination of the crucial function of email marketing in the context of digital marketing?
  25. How can marketers create compelling emails to engage and persuade new customers?
  26. To what extent do social media stories influence people’s behaviour and perceptions of products?
  27. How can digital marketers use voice search commands to serve their customers better
  28. Exploring the emerging concept of micro-moments in the world of online commerce.
  29. In what ways are marketers in the banking sector using omnichannel tracking?
  30. To explore the marketing model’s increasing use of push notifications in the browser.
  31. To explore how digital marketing tools are used for customisation to attract customers.
  32. To explore how blockchain technology is being used in the world of digital marketing.
  33. To explore the idea of SERP position zero in the context of SEO and how it influences digital marketing goals.
  34. What commercial opportunities does artificial intelligence offer businesses in the age of e-commerce?
  35. Examine the importance of tailoring marketing content to the target audience.

Tips to Find the Best Digital Marketing Research Topic

Have an Understanding of the Future

Students always lack an understanding of the future to determine whether the topic they have chosen will be important in the future or not. Therefore, you should always predict to determine whether the topic will be suitable or helpful in writing in the future.

Choose a Simple Topic

Throwing yourself into something complex and believing that you will succeed is only helpful for something as simple as school homework. However, choosing a tricky topic for the research paper is not beneficial in the long run and therefore does not make sense. Instead of fretting over something difficult, decide on a simple topic that is quick to research and easy to write about.

Write about your Area of Interest

Choosing an intriguing topic is crucial for a dissertation in digital marketing because a boring topic makes the argument less exciting and harder to conclude. A fascinating topic, on the other hand, piques the reader’s interest and encourages them to research further and present their thesis.

Background Research

Don’t forget to gather background information so that you can decide whether the topic is worth writing about. Students believe it is a good idea to choose thesis topics that make it easy to gather a lot of information and ensure that the work is worth what they put into it.

Adhere to the University Standards

The topic of the digital marketing thesis must comply with your university standards. It means that the dissertation format must meet the requirements of the individual universities, each of which has its terms and conditions.

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As a guide to help students, we have provided the top digital marketing topics and marketing dissertation topics on EssaysUK. These topics are intended to guide students of all academic levels, including Master’s and PhD.

Because a topic also defines the scope of the dissertation research work, it would be sensible to spend sufficient time finding gaps in the literature that you could fill.

Frequently Asked Questions

Digital marketing revolutionizes marketing by leveraging online platforms, data analytics, and targeted approaches to reach and engage audiences effectively, providing measurable results and real-time interactions, making it more efficient and adaptable in today’s digital age.

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