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Assignment Example: E-transformation in Education during COVID-19

Published by Alvin Nicolas at August 22nd, 2024 , Revised On August 22, 2024

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Introduction to the mobile application for Coursera

Daphne Koller and Andrew Ng created Coursera in 2012 with the goal of giving people everywhere access to education that might change their lives. Coursera has evolved into a worldwide online education marketplace where anybody can take courses and earn credentials from top institutions and corporations across the world. In February 2021, Coursera earned B Corp certification, committing the company to a higher standard of social and environmental responsibility in addition to the traditional obligation to its shareholders (Terro et al., 2021).

This commitment will serve to guide the company as it continues its mission to expand access to high-quality education around the world. More than 7,000 institutions of higher education, corporations, and governmental entities (107 million students in total) utilise Coursera to get access to high-quality education at their convenience. Coursera is a free, publicly available, online learning platform offering courses at the university level from respected universities all over the world. Most courses are available at no cost and require students to view videos and lectures, read, participate in online conversations, and complete exercises and quizzes. Some courses (and sets of courses) may be accredited, but doing so will include extra steps including proving your identity on assignments and making a financial investment.

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Business Model Canvas for Coursera

The Business Model Canvas

Key Partners

Educators
- Tutors
- Students
- Learners
- Corporations
- NGO
Affiliates

Key Activities

Content Creation
Networking

Value Proposition

Accessibility
Customisation
Convinience
Low Price
Brand Image

Customer Relationships

Automated learning experience for the individuals through the websites or mobile application

Customer Segments

Students
Professionals
Businesses
Post Graduates

Key Resources

VC Funding
Courses database
Human Resource

Channels

Internet
Social Media
Website
Blog

Cost Structure

Cost driven structure
Marketing
Transaction expenses
Support and administration expenses

Revenue Streams

Instructor Promotion
Paid User acquisition channel

SWOT Analysis for Coursera

Strengths

Weaknesses

One of the organization’s greatest strengths may be its widespread regional presence. Accessibility to customers and the ability to expand into new markets are both directly tied to this factor.
The company’s ability to diversify its offerings and attract new customers is bolstered by its product portfolio’s breadth.
The impact of good e-WOM may be amplified and customer connections can be strengthened via an active online presence on several social networking sites and smart social media management.
The company’s ability to make more investments depends on its strong financial position and health.
Having access to vendors that provide raw materials at reduced costs may boost productivity across an organisation.
Lower costs, easier accessibility, and a more reputable brand are just a few ways in which a company’s advantageous location may boost its competitive standing in the marketplace.
The operational efficiency and familiarity with current market trends may both benefit from a well-developed and integrated IT infrastructure.
When a company’s focus is on providing a service to its customers, having skilled and dedicated employees may provide a significant competitive edge.
Coursera’s success in a crowded market is bolstered by the superior quality of its products, which also fosters brand loyalty.
Diversity in the workplace may be a great asset to a company, especially if it plans to expand its operations internationally.
Gaining more influence over the whole value chain via horizontal and/or vertical integration may facilitate more efficient supply chain management, faster time to market, and lower costs for the end consumer (Yildirim & Bostanci, 2022).
Different intellectual property rights held by a company might render its product lines distinctive and hard to replicate by others in the market.

Ecologists have reason to be critical of the company because of its sloppy approach to waste management and its failure to make sustainability a central part of daily operations.
Inefficient inventory management might cost the organisation time and money. Either a scarcity or an overabundance of stock may
When a company is short on cash or has too few current assets, it hurts its liquidity and, in turn, its ability to operate.
Businesses that don’t allocate enough resources to marketing and advertising struggle to attract new customers and keep existing ones coming back.
Spending cuts in R&D might hurt a company’s bottom line because of insufficient familiarity with regional and global markets.
Poor strategic decision-making is the result of a lack of insight into the wants and requirements of target audiences. There is a risk that the company won’t be able to pinpoint where exactly in its product/service offering it needs to make improvements because of this flaw.
It’s possible that customers won’t feel that the company’s rates are fair if they factor in the quality of the goods or services they get. It suggests a price adjustment is required.
Negative word-of-mouth about a company may be triggered by subpar customer service (such as ineffective complaint management).
The Coursera’s decision-making process is excessively slow, which results in costly market entry delays for new goods.
Internal weaknesses caused by ineffective project management might impede an organization’s capacity to grow by opening additional locations or releasing new products.
High staff turnover and a lack of dedication to the company may lead to higher recruiting expenses and worse production.

Opportunities

Exponential population increase, and especially the expansion of sectors that now constitute or might become future customers, presents a fantastic expansion opportunity for any company.
If a company has a solid grasp of the market, it may take advantage of its customers’ ever-evolving wants, requirements, and preferences.
Incorporating innovation into daily operations may be facilitated by capitalising on the rise of new technologies that streamline the manufacturing and distribution of goods and services. Integration of cutting-edge technologies may speed up the release of ground-breaking new goods while simultaneously reducing expenses.
Having a larger and wealthier clientele base, as well as more discretionary spending, means you can afford to stock more luxury items in your store.
Having access to cheaper finance and more capital is made simpler when interest rates are lowered.
Customers’ preferences may shift toward novel and original goods and services as time goes on.
As e-commerce and social media marketing continue to gain popularity, Coursera may benefit greatly from maintaining a robust online presence across a variety of social networking platforms (Annoni, 2020).
Opportunities to grow a company and its offerings arise when new types of consumers and product categories develop.
The company may now enter the worldwide market, expand its reach to a more diverse group of consumers throughout the globe, and enhance its bottom line thanks to the breakdown of traditional barriers and the acceleration of globalisation.

Threats

New and tougher laws represent a serious danger to Coursera as do changes in the existing regulatory system (Dindar et al., 2022). It raises the bar higher for the corporation to comply with legal requirements. Risky lawsuits might arise if you aren’t able to adapt to new legislation.
There may be a shortage of qualified workers in the market, making it harder for the company to find and hire new employees.
When there are more rivals in the market, it may be difficult for a business to maintain and grow its consumer base.
When consumers’ discretionary income and spending habits are adversely affected by the state of the economy, businesses feel the pinch.
Inflation’s impact on businesses’ bottom lines is seen via higher manufacturing costs.
When supplied goods and services aren’t environmentally friendly, the expanding environmental sustainability trends pose a serious challenge. It attracts bad press and criticism from eco-activists, and it hurts the company’s reputation in a crowded market. broadening your reach to a global audience and boosting your bottom line.

References

TERRO, M., DARWISH, S., & Al BATSAKI, N. (2021). Immediate transformation to online teaching of the Kingdom University as a consequence of COVID-19.Utopía y Praxis Latinoamericana,26(2), 36-48.

Annoni, M. (2020). Digital transformation and the COVID-19 outbreak: a measurement framework for higher education institutions.

Dindar, M., Çelik, I., & Muukkonen, H. (2022). # WedontWantDistanceEducation: a thematic analysis of higher education students’ social media posts about online education during Covid-19 pandemic.Technology, Knowledge and Learning, 1-20.

Yildirim, S., & Bostanci, S. H. (2022). Digital Transformation in Public Services: A Review of Turkey During the COVID-19 Pandemic.Handbook of Research on Applying Emerging Technologies Across Multiple Disciplines, 30-54.

Frequently Asked Questions

How did Coursera contribute to education during the Covid-19 pandemic?

During Covid-19, Coursera provided accessible online education, helping institutions and learners continue their education despite global lockdowns.

What are the key strengths of Coursera according to the SWOT analysis?

Coursera’s strengths include its global reach, diverse course offerings, strong financial position, and a robust online presence.