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Rhetorical Analysis Essay

Published by at November 1st, 2021 , Revised On August 27, 2025

A rhetorical analysis essay is a piece of writing where you pay close attention to the technique and style the writer has adopted to persuade the readers. Instead of just focusing on what the writer has said, it focuses on how the writer has said something.

Like other essay types, a rhetorical essay is also structured as:

  1. Introduction
  2. Body Section
  3. Conclusion

Rhetorical Analysis Essay Template

View or download this rhetorical essay template:

What is rhetorical analysis?

In simple words, rhetorical analysis deals with breaking down the text to identify the writer’s persuasive style and techniques to evoke people’s desired reactions. These styles and techniques include:

  • Context of writing
  • Compositional techniques
  • Language (literature)

A speaker or writer may use humorous or poetic lines to explain a serious topic.

 

EXAMPLE (Advertisements)

  • This face wash is a smart people’s choice (It persuades the buyers to purchase the product, targeting their emotions).
  • The caring mothers choose this baby oil (This line is likely to persuade moms challenging them for being caring mothers).

 

Rhetoric Modes

A speaker or writer can persuade people using the following rhetorical modes:

Rhetoric Modes What does it mean?
Compare and contrast Comparing and contrasting two different or the same ideas, concepts, people, procedures, or situations.
Narration Storytelling
Description Describing a person, place, or thing
Definition Explaining a word, topic, or idea
Argumentation Arguing about a specific topic with supporting evidence
Illustration Explaining general statements with specific examples
Process explanation Step-by-step info about how to complete a specific task
Cause and effect Examining and explaining the outcomes and reasons behind a situation, process, or incident

Key Components of Rhetorical Analysis of the Text

Here are some key components of a rhetorical analysis: 

1) Textual context, composition techniques, and language

Textual context

Context refers to the circumstances and location settings during which a speech or a piece of writing is completed. It means a deep meaning surrounds a written or spoken word that the author wants to convey to the audience.

It could be any quote, example, or literary figure of speech that describes a climate, person, situation, or emotion.

 

EXAMPLE

Without textual context: “She finally let it go”

With textual context: “After years of resentment, Maria decided to forgive her sister. She finally let her go”.

 

Composition techniques

It includes the strategies used to persuade the audience by:

  • Choosing a topic for a specific audience.
  • Selection of words, phrases, quotes, and language.
  • Stressing and repeating a specific point to grab the audience’s attention.
  • Adapting a persuasive style, mood, and tone to speak or write to make the speech or writing interesting. 
  • Develop persuasion by aligning the argument logically.

 

Language

An author can use language in the form of quotes, idioms, and literary devices like:

  • Metaphors
  • Similes
  • Personification
  • Repetition
  • Alliteration
  • Imagery
  • Rhyming

This type of literary speech triggers the audience’s emotions, a technique often used in creative writing pieces.

 

2) Important parts of the argument

Whether it is a political, motivational speech, or a philosophical essay, rhetorical writing uses an argument that convinces the readers. The claims, ground, and warrant are integral parts of a strong argument.

 

Integral parts of a strong argument What does it mean?
Claims A claim is a conclusion or a point to persuade viewers or listeners. It is often called a conclusion statement in an argumentative essay.
Ground The ground is known as evidence, data, or fact used to support the claim.
Warrant The warrant refers to the reasoning, logic, and explanation that shows how the evidence supports the claim.

 

What are the important parts of an argument?

Important parts of an argument are:

  1. Claims
  2. Ground
  3. Warrant

 

3) Persuasive writing appeals

Appeals have been the most important technique used by writers since the Aristotle era. The appeals include ethos, logos, and pathos.

 

Ethos

This appeal lets the readers know how credible and trustworthy the writer is in discussing this topic. Ethos shows whether the speech conveyed is based on solid evidence, personal experience, expert recommendations, and in-depth knowledge of the topic.

 

EXAMPLE

Imagine your friend suggests you use medicated skincare products to get rid of your acne, you will be sceptical about it, as your friend might not be a dermatologist or skincare expert.

Instead, if you see an advertisement recommending a dermatologist/dermatologist’s choice, it builds trust, and you are more likely to buy it.

Why so? Because a professional is recommending it, who knows the product, its usage, effects, and has expertise in that specific field.

 

Pathos

Pathos refers to the writing style used to target the audience’s emotions, like anger, happiness, sorrow, and grief. Pathos is used to convince the audience by creating an emotional bond to agree with the author’s perception.

For example, politicians use many persuasive words and phrases that target the audience’s emotions.

Pathos is usually used in literary writings such as novels, dramas, and poems.

 

Logos

Logos includes logical arguments based on solid proof and reasoning to demonstrate a certain perception. The author must provide legitimate justifications before presenting an argument to validate the claim and make it more authentic. 

If an author uses a compelling argument, readers would most definitely be persuaded by a specific perspective.

 

What are persuasive writing appeals?

Persuasive writing appeals are used to convince an audience by appealing to their sense of credibility, emotion, and logic. Three persuasive writing appeals are:

  1. Ethos
  2. Logos
  3. Pathos

 

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How to Analyse the Rhetorical Text?

To analyse the text rhetorically, read the given text or speech carefully and start taking notes of the important points. While doing so, you can ask yourself the following questions to summarise the text: 

Q1: Who is the author?

Q2: Who is the target audience?

Q3: What’s the purpose of the writer’s speech?

Q4: What was the writer’s/speaker’s setting while delivering or writing the speech?

Q5: What’s the role of location and set in impacting the crowd?

If you find out the answers to the above questions, your text analysis process will be significantly simplified.

 

How do quotes exemplify the technique used by the writer?

You can try to discuss the answer to the following questions:

  • What’s the purpose of this specific persuasive style or technique?
  • How does it work? How does it work in this particular example?
  • Why has the author chosen that particular style or technique for this type of audience?
  • What effect did it create on the audience?

 

How to Write a Rhetorical Analysis Essay?

Here are the three essential steps to write a rhetorical analysis essay:

 

Step 1: Start your essay with an introduction

In the rhetorical analysis essay introduction, you need to introduce the topic, text, or speech you will discuss in the essay. You will also write about the text’s history and background, followed by summarising the argument’s main points. You end the introduction with a strong thesis statement.

 

Step 2: Explain thoroughly with body paragraphs

In the rhetorical analysis essay body, you will discuss the answers to these questions: 

  • How has the author developed the persuasion?
  • What strategies and techniques did he use?
  • What was the influence of each persuasive style and strategy on the audience?

Remember to assign each paragraph to critically analysing a specific strategy used by the writer. You can also use specific quotes or literary figures used by the author and craft a paragraph to explain.

 

Step 3: Wrap up with a conclusion

In a rhetorical analysis essay conclusion, you need to summarise the main points of the argument in a proper sequence.

You can wrap this section by highlighting:

  • What was the purpose of the speech?
  • How has it been delivered or written?
  • What effect does the speech have on the audience?

 

IMPORTANT NOTES

  • Keep one paragraph of your essay’s body or break it down into 2-3 small paragraphs, depending on the paragraph’s length. However, it is a great idea to use short paragraphs to provide a better reading experience.
  • Do not forget to provide APA, MLA, and Harvard references and in-text citations of the quotes, statements, evidence, and facts you use to support your argument.

 

What are the steps to write a rhetorical analysis essay?

  1. Start your essay with an introduction
  2. Explain thoroughly with body paragraphs
  3. Wrap up with a conclusion

 

Frequently Asked Questions

A rhetorical analysis essay examines how a writer or speaker uses language and persuasive techniques to convey their message and influence the audience.

Usually, the length of rhetorical analysis essays ranges from 500 to 1000 words. However, longer essays may require 2000+ words. Always follow your instructor’s guidelines.

No. Avoid using first-person narration in formal academic writing. Instead, use third-person narration and objective language.

All text types, whether informational or neutral, use rhetorical strategies. To ensure that, analyse word choice, tone, and structural techniques.

When choosing evidence, select key quotations or passages where the author’s rhetorical strategies are most viable. Ask these questions:

  • Does this example show ethos, pathos, or logos?
  • Does it reveal the author’s tone or audience?
  • Is it central to the text’s argument?

About Ellie Cross

Avatar for Ellie CrossEllie Cross is the Content Manager at Essays.uk, assisting students for a long time. Since its inception, She has managed a growing team of great writers and content marketers who contribute to a great extent to helping students with their academics.

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